An Opportunity Analysis is the first step in launching any major fundraising campaign. The process we implement is based on a combination of decades of experience and the results of extensive objective testing. Ultimately, we are able to position our client’s fundraising campaigns for success while also providing a wealth of information from which to make other crucial organizational decisions.
A Sage Opportunity Analysis covers everything a traditional funding feasibility study does and much more. Through an Opportunity Analysis Sage will:

  • Outline a multi-year program of work for your organization
  • Establish preliminary measurable goals for your program
  • Assess community support for your proposed plans
  • Measure funding potential among likely donors or investors
  • Identify desired priorities among your organization’s constituency
  • Obtain key constituency feedback on your organization’s performance
  • Determine a feasible fundraising goal
  • Collect prospect information that will be useful during the fundraising campaign
  • Garner valuable confidential insight from top community leadership
  • Provide a risk/reward analysis for launching a major campaign
  • Build awareness of the planned fundraising campaign
  • Synthesize diverse viewpoints into a core consensus and often a mandate
  • Conduct appropriate due diligence for your proposed plans
  • Explore opportunities for funding the costs of the campaign itself
  • Research foundation and government grant opportunities
  • Position the planned campaign for success
  • Make specific recommendations on whether and how to launch a successful campaign

    Once a Sage Opportunity Analysis is concluded you will possess a clear roadmap for the future of your organization. In most cases you will be able to move immediately into a successful fundraising campaign. In the event that insufficient support exists for an immediate campaign, Sage will guide you through specific action steps designed to re-position your organization for a successful campaign down the road. Regardless of the outcome, a Sage Opportunity Analysis will lead to a significantly stronger and more effective nonprofit organization.

    We guarantee it! Sage Fundraising is so confident in the accuracy of our Opportunity Analysis that we put our reputation and our money behind it. Through an initiative we call our Fundraising Guarantee Program, clients who outsource the campaign to us are guaranteed that our campaign team will reach the financial projections outlined in the Opportunity Analysis.

    For more information about the Sage Opportunity Analysis process please call (800) 517-4980.